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Blende Custom Beauty to Open First Studio and Retail Store in Westfield NJ

Blende Custom Beauty to Open First Studio and Retail Store in Westfield NJ

Unique beauty brand with noted founder to debut its custom beauty concept in March 2017


Westfield, NJ (2017) – BLENDE LLC, a custom beauty brand, announces the debut of its first custom beauty makeup studio at 106 Elm St, in the heart of downtown Westfield NJ. The store will feature products and services including custom blended makeup, makeup applications, brow sculpting and Microblading, a face and lip bar, as well as offer individual and group makeup lessons and private events.

“Each woman has unique skin care and beauty needs that are specific to her and her lifestyle. But most beauty brands want us to buy mass produced lines of makeup designed for everyone, not for each individual woman.” said Keira Karlin, Founder and Co-Owner. “Blende is the antithesis of one size fits all makeup. We cater to the individual makeup needs of each woman.”

“She may want a light dewy coverage, a full coverage with anti-aging vitamins added or maybe she has under eye circles that she can never quite cover because the colors available don’t match her unique skin tones,” said Nikki Tardibuono, Blende’s other co-owner. “We address every issue and create perfect custom-blended solutions for each woman. You leave with a look, knowledge and products created just for you. We want our clients to gain confidence in their personal beauty.” added Karlin.

Keira Karlin and her partner, Nikki Tardibuono bring more than 45 years of experience in the Makeup Industry to Blende. Karlin is a globally recognized Celebrity Makeup Artist working with some of the biggest television shows including; Law and Order SVU, The Blacklist, The Affair, Blue Bloods and Saturday Night Live. Additionally, she’s been the personal makeup artist, custom-blending flawless looks for countless celebrities and dignitaries such as Debra Messing, Lucy Liu, Kevin Costner and President Bill Clinton. Tardibuono is a Makeup Artist and Licensed Esthetician certified in Microblading, with
many years of retail management experience. Both women are working Moms, living in the Westfield area for the past 17 years.

The Blende custom beauty brand’s retail studio will offer makeup applications anytime, for an important meeting, date or special event. Karlin installed the same professional makeup lighting normally found exclusively in makeup trailers on movie and television sets, in the studio. Entertainment industry insider products usually not available to the public, including skin care and specialty brushes and other surprises, will also be offered for purchase through Blende, both in the retail studio and online through its website. To celebrate the opening of its first studio store, Blende custom beauty will offer a host of special promotions and opening events.

For more information contact ​keirakarlin@blendebeauty.com or visit their website: www.Blendebeauty.com  (Coming soon)

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