Downtown Westfield Corporation (DWC) recently received a Transformation Grant from the Main Street New Jersey (MSNJ) Program and will use the $20,000 grant award to partially fund a mural at the South Avenue circle underpass.
This year marks the first time in its 30-year history that the MSNJ Program has awarded grants to designated MSNJ district organizations around the state. The grant funding is part of a larger effort by the Murphy Administration and the New Jersey Department of Community Affairs (DCA), which administers MSNJ, to commit more resources to community revitalization programs that focus on small businesses and neighborhood improvement projects.
“Downtown business districts play such an important role in the economic and social health of our communities, which is why Governor Murphy and I have invested significant resources in the Main Street New Jersey Program,” said Lt. Governor Sheila Y. Oliver, who serves as DCA Commissioner. “This investment includes awarding Main Street grants for the first time ever to help downtowns with improvement projects, placemaking, and transformation strategies. All of these grant-funded activities are scheduled to be completed by year’s end and we can’t wait to see how they positively impact downtowns around the state.”
The mural represents the work of Ricardo Roig, local artist and creator of the images of Westfield. It is designed to connect the South side and North side separated by the train and be a platform for additional public art in the future.
According to Sherry Cronin, DWC Executive Director, and applicant for the grant, stated “I’m pleased that I was able to acquire this grant on behalf of Downtown Westfield. Main Street NJ has been very supportive over the years with grant opportunities and zero percent loans for improvements to the district.”.