Take a self-directed pay-as-you-go walking tour of $2 delectable sample-sizes of amazing chocolate concoctions throughout downtown Westfield. It includes chocolate-covered strawberries, fudgy brownies, Macanella bowls, blizzard ice cream, gourmet secret ingredients, Portuguese pastries with Nutella, dark chocolate bark — to name a few items.
Available every Friday, Saturday & Sunday from March 5 through March 21, 2021, while the seesaws are in town. Registration is not required. Please pay in cash, if possible.
Saturday, March 13 and Sunday, March 14, 2021 at participating pizzerias.
Be a part of the fun when downtown Westfield pizzerias compete for the "Best Slice" and "Pizza Dough Toss."
On Saturday, March 13 and Sunday, March 14 (Pi Day) take a self-directed walking tour and sample each pizzeria's $1 half-slice. View and rate their "Pizza Dough Toss" and vote on the best crust, sauce, cheese & bake. The winning pizzeria will claim the Best Slice Downtown 2021!
Registration is not required. Please pay in cash, if possible.
VOTING FOR THE PIE IN THE SKY PIZZA CHALLENGE WILL OPEN ON SATURDAY, MARCH 13
Capture all the giggles & fun of the glowing seesaws with candid professional photographs and framing on canvas, wood or your choice of frames.
The 15-minute mini photo session will take place on your reserved seesaw for only $25, which includes 1 high resolution image to share on social media. Purchase additional high resolution digital images from your session for just $15 each, with many print options also available. Digital images can be easily transferred to Evalyn Dunn Gallery to finalize your personal art as canvas or wood-backed prints. Or choose from among their selection of table top frames.
Book your appointment today by clicking on the day and time below. Don't wait, appointments are filling up fast.
Glo Downtown — Featuring Impulse — The Westfield Seesaws
Downtown Westfield will be glowing this March with a ‘Glo Downtown’ initiative poised to shed some light and joy in this dark winter.
Look for colorful shop windows and glow-themed specials around town. The highlight of the season is Impulse, an international art installation of fifteen giant, illuminated, sound-producing seesaws that up to four people can ride at one time. The Impulse seesaws are coming to the North Avenue Westfield Train Station from Friday, March 5 through Sunday, March 21, and will be open for public use from 9:00 AM to 9:00 PM, following a 5:30 PM opening ceremony on March 4.
"...the movement of the seesaws generate animated light and sound waves. But it’s the sounds of laughter that I’m looking forward to the most.” — Erin Ben-Hayon
Initially launched in Montréal, and created but Lateral Office and CS Design, the dynamic public art installation has visited Australia, London, Boston, and New York City — among other major stops — and will be arriving in Westfield during a particularly slow time for retailers and restaurants.
Downtown Westfield is betting that people who come to ride the seesaws will stay for Glo Downtown self-directed Chocolate Tour Weekends, Pie in the Sky Pizza Challenge, dining specials & hot shopping deals – available only while the Impulse seesaw installation is open.
"While they’re in town riding the seesaws, we want people to play, shop, and dine and have a blast by supporting our local businesses.” — Bob Zuckerman
“The ultimate goal of the Impulse seesaw installation is to draw people into town during a traditionally slow time of year while providing families from around the region a fun winter activity,” said Bob Zuckerman, Executive Director of Downtown Westfield Corporation (DWC). “While residents and visitors are in Town riding the seesaws, we want them to play, shop, and dine and enjoy the amazing offerings of our local businesses.” According to Creos, the tour producer, cities that have hosted Impulse have reported business increases in the millions to their local economies. “We are a smaller market, but we are confident that this joyful installation will provide a shot in the arm to downtown Westfield’s economy, too,” explains Zuckerman.
The Impulse seesaws are part of the Glo Downtown experience throughout March 21, offering a wide variety of seasonal specials from Downtown Westfield’s businesses. These specials will include:
Professional photo sessions on the seesaws with framing packages;
The Chocolate Tour each of the three weekends;
A Pie in the Sky Pizza Challenge on March 13 and 14; and
Exciting Glo Downtown retail deals, in addition to Glo Downtown dining specials and cocktails in select restaurants.
Details on each of these specials, with others to be announced, will be accessible through WestfieldToday.com and on Downtown Westfield social media.
“We know that this antidote for seasonal blues will enable everyone to have a good time and our businesses to generate much-needed revenue,” said Councilwoman Dawn Mackey.
The idea to bring a large-scale lighted art installation to Westfield was the brainchild of Erin Ben-Hayon, Chairperson of Downtown Westfield’s Promotion Committee and local realtor with David Realty Group. Councilwoman Mackey immediately saw the merit and — working with Bob Zuckerman and the team at the Downtown Westfield Corporation, as well as the Westfield Public Art Commission — they set out to bring the project to fruition.
“The seesaws bring a carefree feeling of playfulness in what has been a heavy year,” said Ben-Hayon. “During these short winter days, the Westfield Train Station will be transformed into an outdoor playground of LED lights and sounds. But it’s the sounds of laughter that I’m looking forward to the most.”
The seesaws are made of polycarbonate, not the icy metal of your childhood teeter-totter, and are set on thick foam mats. Adults and kids of all ages are invited to play for free in 10-minute increments and to enjoy shopping, dining, and downtown Westfield activities. Visitors are reminded to wear masks and maintain social distancing when visiting the seesaws, and sanitizing wipes will be provided.
The costs of the Impulse seesaws are fully funded by grants and sponsorships, namely by Main Street New Jersey, Columbia Bank (www.ColumbiaBankOnline.com), and Wonder* (www.wonder.com), a brand new home dining experience in Westfield where dishes from the country’s best restaurants are prepared right outside your home. Harmony Design Group, Landscape Architecture & Construction (www.hdglandscape.com), has been a valued partner sponsoring the setup of the Glo Downtown installation.
Impulse is owned and managed by Quartier des Spectacles Partnership.
Creation and execution: Lateral Office and CS Design; Structural design: EGP Group; Sound design: Mitchell Akiyama; Mechanical design and fabrication: Generique Design; Electronic design and fabrication: Robocut; Production: Quartier des Spectacles Partnership, Montreal, Canada. Photo credits: Impulse, a creation by Lateral Office and CS Design,
Quartier des Spectacles, Montréal. (Photo: Ulysse Lemerise / OSA ) Note: Photos were taken pre-pandemic.
*For more information about Wonder, a sponsor of Glo Downtown, scan this QR code with your phone camera.
Photo credits: Impulse, a creation by Lateral Office and CS Design,
Quartier des Spectacles, Montréal. (Photo: Ulysse
Lemerise / OSA ) Note: photos taken pre-pandemic.
The Impulse seesaw art exhibition has traveled the world. From their inception in Montreal, to London, Brisbane, Australia, and throughout major cities in the US, like Scottsdale, Detroit and Boston MA. See the Harvard experience with the Impulse seesaws in this video.
36 fail-proof ways to show your love ❤️. Check out the selection of personal gifts and fun things to do — for all the ❤️ Valentines on your list. Enjoy free local 🚙 delivery for all of your Valentine gifts from downtown Westfield retailers. Click this link for the Valentine’s ❤️ Day Gift Guide. Love local 💙 Shop Westfield
2) follow each of the businesses’ Instagram accounts on the weekly post, and
3) tag a friend. You will be entered into a weekly random drawing for a $50 gift card to one of the featured businesses.
Each week five winners will be announced on Sunday night. Each of the weekly winners will also be entered into a grand prize random drawing for $250 worth of swag from downtown Westfield businesses—to be announced on January 31.
The Downtown Westfield Corporation is teaming up with the Westfield Parent Teacher Council (PTC) to encourage parents who wish to purchase teacher holiday gifts to do so by supporting independent Westfield businesses—through a new online gift card program offered by Beyond Main Downtown Westfield.
The Beyond Main Downtown Westfield Gift Card can be used among a robust selection of Westfield merchants and restaurants on the site—with more joining everyday—and delivered to the recipient immediately via email.
"The PTC would like to encourage class parents to explore gift options available on Beyond Main Downtown Westfield for their teacher gift-giving this year," says Donna Kenney, President of the Westfield PTC. "It's an easy way to support our town's local businesses while showing appreciation of the herculean effort teachers have put forth this year. Words can not express our gratitude for the creativity and effort our teachers have put into teaching in the new COVID world." The Westfield Parent Teacher Council (PTC) is comprised of the PTO & PTSO presidents from all ten of Westfield’s public schools.
Merchants on Beyond Main Downtown Westfield also have a curated list of gifts that can be delivered locally for free through Christmas eve.
Beyond Main.com offers easy fulfillment methods, including buy online, pick-up in-store, curbside delivery, local delivery, email delivery of the Beyond Main Downtown Westfield gift card, and shipping. Shoppers can purchase from multiple stores and check out with one transaction.
"We are proud to partner with Beyond Main and the Westfield PTC to offer this unique way to show teacher appreciation this year," says Bob Zuckerman, Executive Director of the Downtown Westfield Corporation. "Everyone in Westfield wins when we support our teachers and our small businesses."
The benefit of a grant has allowed the Downtown Westfield Corporation to absorb all the start up costs associated with Beyond Main. "We see this as a huge opportunity to get our independent businesses online and make it easy for the community to shop local first, instead of going through giant e-commerce sites," explains Bob Zuckerman.
Why is it so important to support local businesses? Beyond Main’s Founder, Kate Giovambattista, explains, “We continue to face the realities of this COVID world, where 1 in 5 small businesses have closed in 2020 while we continue to see the rise of the third-party e-commerce giants. When you shop local, 50% of every dollar stays in the community compared to just 1% when you buy from large e-commerce. Westfield is innovating in how they give back to their community. Hats off to the PTC for coming up with such an incredible way to support teachers and local business at the same time.”