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Experience Westfield: A Classic Town for Modern Families


resolution love local + swag bag give away  

resolution love local + swag bag give away  

We are kicking off a weekly giveaway contest from downtown Westfield businesses throughout the month of January.


Follow @Downtown_Westfield on Instagram and look for our Friday contests.

Check it out on Instagram



To enter you must

1) follow @Downtown_Westfield on Instagram,

2) follow each of the businesses’ Instagram accounts on the weekly post, and

3) tag a friend. You will be entered into a weekly random drawing for a $50 gift card to one of the featured businesses.

Each week five winners will be announced on Sunday night. Each of the weekly winners will also be entered into a grand prize random drawing for $250 worth of swag from downtown Westfield businesses—to be announced on January 31. 

Westfield Gift Guides

Westfield Gift Guides

Curated lists of the most personal gifts from Downtown Westfield retailers. 


Shop the Last Minute Gift Guide here


December 10 Gift Guide


November Gift Guide


Early Bird Gift Guide



Teacher Gift Cards Are a Win-Win

Teacher Gift Cards Are a Win-Win

The Downtown Westfield Corporation is teaming up with the Westfield Parent Teacher Council (PTC) to encourage parents who wish to purchase teacher holiday gifts to do so by supporting independent Westfield businesses—through a new online gift card program offered by Beyond Main Downtown Westfield.

 The gift card can be accessed here:

The Beyond Main Downtown Westfield Gift Card can be used among a robust selection of Westfield merchants and restaurants on the site—with more joining everyday—and delivered to the recipient immediately via email. 

"The PTC would like to encourage class parents to explore gift options available on Beyond Main Downtown Westfield for their teacher gift-giving this year," says Donna Kenney, President of the Westfield PTC. "It's an easy way to support our town's local businesses while showing appreciation of the herculean effort teachers have put forth this year. Words can not express our gratitude for the creativity and effort our teachers have put into teaching in the new COVID world." The Westfield Parent Teacher Council (PTC) is comprised of the PTO & PTSO presidents from all ten of Westfield’s public schools. 


Merchants on Beyond Main Downtown Westfield also have a curated list of gifts that can be delivered locally for free through Christmas eve. 


The Beyond Main Downtown Westfield site can be accessed here:

Beyond offers easy fulfillment methods, including buy online, pick-up in-store, curbside delivery, local delivery, email delivery of the Beyond Main Downtown Westfield gift card, and shipping. Shoppers can purchase from multiple stores and check out with one transaction. 


"We are proud to partner with Beyond Main and the Westfield PTC to offer this unique way to show teacher appreciation this year," says Bob Zuckerman, Executive Director of the Downtown Westfield Corporation. "Everyone in Westfield wins when we support our teachers and our small businesses." 


The benefit of a grant has allowed the Downtown Westfield Corporation to absorb all the start up costs associated with Beyond Main. "We see this as a huge opportunity to get our independent businesses online and make it easy for the community to shop local first, instead of going through giant e-commerce sites," explains Bob Zuckerman. 


Why is it so important to support local businesses? Beyond Main’s Founder, Kate Giovambattista, explains, “We continue to face the realities of this COVID world, where 1 in 5 small businesses have closed in 2020 while we continue to see the rise of the third-party e-commerce giants. When you shop local, 50% of every dollar stays in the community compared to just 1% when you buy from large e-commerce. Westfield is innovating in how they give back to their community. Hats off to the PTC for coming up with such an incredible way to support teachers and local business at the same time.” 

Pop-Up Santa Claus Lane...Drive Through and Say Hi to Santa!

Pop-Up Santa Claus Lane...Drive Through and Say Hi to Santa!

Pop-Up Santa Claus Lane...Drive Through and Say Hi to Santa!

Tuesday, December 22 from 3pm until 5pm

South Avenue Train Station


🎅  Register for Pop-Up Santa Claus Lane…Drive Through and Wave to Santa!⁠
🎅  At the last minute, Santa had a little extra time to stop by the South Ave. Train Station! Drive past Santa in his sleigh with his trusty horse/reindeer and give him a friendly wave! ⁠

🎅  Registration is LIMITED and REQUIRED to enter.  Sign up one time (per car) for a 15-minute drive through time slot. ⁠

👆 Sign up  ⁠

😷   Make sure you bring a mask because someone will check your registration and give out candy canes when you roll down your window. It is free but you need to register.⁠
🎅  Santa and his sleigh will be at the South Ave Commuter Train Station Parking Lot. Entrance by Westfield Seafood.⁠
🎅  The event is sponsored by the Downtown Westfield Corporation and by Erin Ben-Hayon, David Realty Group.⁠
🎅  You must stay in your car. Please have a mask because you will need to roll down your window to show your registration and be given candy canes for your children.

Digital Downtown Dollars Give-Away

Digital Downtown Dollars Give-Away

⭐ Moved to SUNDAY DEC 13 ⭐ Digital Downtown Dollars Give-Away at 10 AM ⭐

🛍️ Downtown Westfield is giving away $20 E-Gift Cards to use with any Westfield merchants on Beyond Main Downtown Westfield!

⭐ Pick up yours at the Downtown Welcome Center, 165 E Broad St, Westfield, starting SUNDAY, DEC 13 at 10 AM — until they're gone. They are good to use through 12/31/2020 with any merchant on Beyond Main Downtown Westfield. One per family.

🛍️ Shopping Local in Westfield Is Now Online With Beyond Main⁠ Downtown Westfield

Click here to shop Beyond Main Downtown Westfield

🛍️ Beyond Main Downtown Westfield is an online "shop local" e-commerce site. Shop from individual shops or buy one gift card to use with any or all of the Beyond Main Downtown Westfield merchants on the site.

🎁 Gift cards available on Beyond Main Downtown Westfield are perfect holiday gifts. ⁠

⭐ Beyond Main offers easy fulfillment methods, including buy online, pick-up in-store, curbside delivery, local delivery, and shipping. Through a new partnership with the Downtown Westfield Corporation, consumers can now make purchases from multiple Westfield businesses using a conveniently consolidated check-out⁠
process, making it easier than ever to shop local this holiday season.⁠

⁠ ⭐ Love local. Shop Westfield.

Cool Carving, Hot Shopping

Cool Carving, Hot Shopping

Sunday, December 6

12:00 – 3:00

While holiday shopping downtown Westfield's 88 national and independent retailers, experience the artistry of ice sculpting by Jimmy’s Artistic Creations and Bob Johnson of Decorative Flair.

These frozen creations provide inventive seasonal photo opportunities and socially distanced holiday fun for all ages.


North Avenue train station,

South Avenue train station,

Quimby Street.


Pick Up $20 Voucher to Shop in Westfield — Saturday Only

Pick Up $20 Voucher to Shop in Westfield — Saturday Only

Westfield Wraps Your Gifts for Free

Bring your gifts to the Downtown Welcome Center and we will wrap them for free all holiday season, from Friday, 11/27/20 to December 24. 




Get Your $20 Downtown Dollar to Shop Local on Saturday

Only on Saturday, 11/28, 10:00 AM – 6:00 PM

Westfield is giving away $5000 worth of shopping vouchers on Saturday, 11/28/20, 10:00 AM – 6:00 PM (or until they are gone).

Downtown Dollars can be used to shop in participating downtown Westfield retailers this weekend only.

Pick up your $20 Downtown Dollars at the new Downtown Welcome Center, 165 E Broad St (formerly Ann Taylor). One per family.

Love local. Shop Westfield.
#LoveLocalShopWestfield #ShopSmall

Shopping Local in Westfield Just Went Online With Beyond Main

Shopping Local in Westfield Just Went Online With Beyond Main

Westfield is open for business in-person and now, online. With the help of Beyond Main Downtown Westfield, the online local e-commerce site, locals from near and far will now be able to shop many Westfield retailers from their home or mobile devices.


Beyond Main Downtown Westfield, an online "shop local" e-commerce site, has just gone live in Westfield, NJ, in time for Small Business Saturday and Cyber Monday. 


Beyond Main has been steadily growing since its 2018 debut in Summit, NJ.  The company’s mission is to help small businesses and communities thrive in the new era of retail with a convenient way to shop local. That mission has taken on a whole new meaning in the era of COVID-19 with the now critical added benefit of safety.  


Beyond Main offers easy fulfillment methods, including buy online, pick-up in-store, curbside delivery, local delivery, and shipping. Through a new partnership with the

Downtown Westfield Corporation, consumers can now make purchases from multiple Westfield businesses using a convenient consolidated check-out process, making it easier than ever to shop local this holiday season.


“We are thrilled to partner with Beyond Main to help Westfield businesses establish convenient, online options this holiday season,” said Bob Zuckerman, Executive Director, Downtown Westfield Corporation. “Our business owners have demonstrated remarkable resilience in a year like no other, and the coming weeks will be critical for them.

Providing additional consumer options like the services of Beyond Main are instrumental in our efforts to keep the focus on shopping local.”


“The Westfield community is incredibly loyal to its dedicated local business owners, and Beyond Main provides residents and visitors with improved access to their favorite products and services,” said Westfield Mayor Shelley Brindle. “This is an important addition to our ongoing efforts to support Downtown Westfield as they kick off their most vital timeframe of the year.”


Participating Westfield retailers to date include Ahrre's Coffee Roastery, Acting Out, Beyond Trends, The Chocolate Bar, Cinnaholic, Club Pilates, Evalyn Dunn Gallery of Art, Indigo Art Studio, Mimi and Hill, Outta Hand Pizza, Patricia and Paul's Artisans of Fine Oils and Balsalmics, and Sole Shoes — with more additions expected in the coming days. 

Gift cards will be available for Beyond Main Downtown Westfield starting on December 5. A perfect way to show appreciation for teachers, the Westfield PTO has rallied around the "shop local" cause and is expected to use the new online website for holiday gifts. 


“We are so grateful to the DWC and Beyond Main for their collaboration in support of Westfield's small businesses,” said  Anna Mastroianni, owner of Sole Shoes.  “Shopping local is crucial to the vibrancy of our downtown and maintaining the sense of community so deeply felt in Westfield. Having one site where one can browse through our unique shops couldn't be easier. It's a win-win collaboration!”  


“Our family is thrilled to have the ability to shop our Westfield retail stores online with delivery. It’s a great way to support our local community while having the convenience and safety of doing it from our home,” says Westfield resident and shop local supporter, Aneesa Chignoli.  

"When you shop or patron a local business, almost 50 percent of what you spend gets recirculated back into your local economy, versus one percent of the same spend through third party online and big-box sites," said Beyond Main Founder, Kate Giovambattista. "This has a ripple effect that not only hurts small business but our communities at large. That is why we created Beyond Main, to change this dynamic and offer a better solution to small businesses and customers wishing to support local businesses in a modern way. Our platform and technology allow individuals to search, discover, shop, and support their favorite local businesses on-demand with ease and convenience," added Kate. 


Love Local. Shop Westfield.

Love Local. Shop Westfield.

There are so many reasons to shop downtown Westfield

CLICK HERE to Download a pdf of a map of Downtown Westfield Businesses!

127 of your favorite retail shops & eateries.

Still offering town-wide free, fast local delivery from downtown Westfield retailers.

Curbside pick up and safe transactions. 

Private shopping appointments and concierge shopping throughout town. 

National brands you trust. Independent shops you love. 

The warm feeling of supporting your local downtown community.


What you want. Westfield has it.


FINAL WF WW20 8 Web front


FINAL WF WW20 8 map side for web


Downtown Westfield Awarded Main Street New Jersey Covid-19 Relief Grant

Downtown Westfield Awarded Main Street New Jersey Covid-19 Relief Grant

The Downtown Westfield Corporation (DWC) is pleased to announce that it has been awarded a grant of $72,530 from the Main Street New Jersey Covid-19 Relief Program. These funds will provide comprehensive COVID-19 relief to the downtown commercial district and to the greater Westfield community through a targeted campaign to bring shoppers downtown during the 2020 holiday season. Additionally, the grant award will assist the DWC in coordinating a long-term plan to fill any vacancies resulting from COVID-19.

“We are both excited and grateful to receive this grant award,” said Bob Zuckerman, Executive Director of the DWC. “It will give us the ability to make a real difference for our merchants during the holiday season and for our entire district heading into 2021.” The grant will cover the following initiatives that the DWC has undertaken or will commence over the next two months:

  • Launch of a Downtown Ambassador Program to promote holiday season shopping.
  • Purchase of 2,000 disposable masks for distribution to the general public.
  • Purchase and distribution of 3,000 reusable, branded canvas bags.
  • Rent for use of the former Ann Taylor space for a Holiday Downtown Visitors Center.
  • Coordination of free delivery services for all downtown merchants through
  • Holiday Season printed gift guides and maps to distribute through ambassadors, select merchants, and at our Visitors Center.
  • Beautification of downtown parklets.
  • A contract with MJB Consulting to perform a detailed retail market study which the DWC will use to fill vacancies and improve retail mix.

“This grant will give the DWC the resources we need to assist our merchants during this challenging time for our economy as a result of COVID-19,” said Bob Zuckerman. “We’re ready to hit the ground running to bring these worthwhile initiatives to fruition on behalf of all the great businesses within the DWC.”