Rumors can be a terribly damaging form of communication. Rumors spread on social media are no exception, and only serve to amplify the negative effects on people and businesses.
Recently our office has received an increased level of questions about store closings based on rumors on social media. While we can in some cases confirm news about stores not renewing their leases or planning to close, the majority of rumors we hear and read are false! Rumors about some of our downtown chain stores and restaurants closing are most often not true and we are baffled by who would start such rumors and why. The businesses affected are themselves confused about where the rumors started and are forced into damage control mode to convince customers they are doing fine.Continue reading