There seems to be a disconnect. People understand the need to go to the doctor when they’re sick to keep healthy. They understand why it’s important to get out and vote to influence their political landscape. They understand that a college degree is important for their future job opportunities.
And yet, when it comes to shopping, people don’t seem to understand the connection between patronizing downtown businesses in their own town and the benefit to them personally -- that shopping in local stores will keep their downtown vibrant and storefronts from becoming empty; that their own property values will be supported; that there is a direct connection between their own shopping habits and their home investment.Continue reading