Warby Parker has opened at 126 Central Ave. (in a portion of the space formerly occupied by Coldwater Creek). After opening stores in Paramus and Hoboken earlier this year, they are thrilled to now open in the heart of downtown Westfield. Warby Parker was founded in 2010 with a lofty objective: to offer designer eyewear at a revolutionary price while leading the way for socially conscious businesses. By circumventing traditional channels, designing glasses in-house, and engaging with customers directly, they're able to provide higher-quality, better-looking prescription eyewear starting at $95 (a fraction of the going price!). And for every pair of glasses or sunglasses purchased, a pair of glasses is distributed to someone in need. 908.505.0064. 

www.warbyparker.com 

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J. McLaughlin, a classic family clothing retailer, is now open at 44 Elm St. in the Westfield 'Flatiron' building that is being historically restored. J. McLaughlin is known for classic yet current styles, both traditional and innovative. They offer quality silks, sporty cottons and cashmeres. Stop in and visit this gorgeous store! 44 Elm St., 908.588.7062. www.jmclaughlin.com

Business Energy, a co-working and networking community for local business professionals, has opened at 220 Lenox Ave, Suite 101. Their modern downtown space is a place to work, meet, and connect with other local professionals. Book a bright and airy, custom-designed workstation or conference room for the day and enjoy professional-speed WiFi and a variety of office amenities to bring positive energy to your work experience. BE productive. BE inspired. BE close to home. www.yourbusinessenergy.com 

Westfield Station Cafe is now open at 339 South Ave. W., conveniently located across form the train station in the space formerly Duke's Deli. Family owned and operated by the Mobarek family, they offer breakfast and lunch favorites including sandwiches, salads, wraps, and burgers along with select Mediterranean dishes. The refurbished space offers meals in a diner style setting with booths and counter seats, for eat-in or take-out. 908.232.2869. www.westfieldstationcafe.com 

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Forefront Designs Architects has relocated to 225 Lenox Ave. in downtown Westfield as of September 20. They have been in Westfield celebrating over 20 years in business bringing homes to life with renovations of both historical nature and updated looks. Stop by or email them for a courtesy consult if your thinking of doing a project on your home. 908.789.9089. www.forefront-designs.com 

Coming Soon: 

J. McLaughlin, a classic family clothing retailer, will be opening soon at 44 Elm St. in the Westfield 'Flatiron' building that is being historically restored with design and grant assistance from the DWC Design Committee. J. McLaughlin is known for classic yet current styles, both traditional and innovative. They offer quality silks, sporty cottons and cashmeres alongside tongue-in-chic martini-glass embroidered Bermudas and other items in cheeky prints. www.jmclaughlin.com

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Excel Orthopedic Physical Therapy is now open at 1 Elm St. The new facility is 5,000 square feet of open concept space featuring a large functional exercise area and state of the art equipment. Centrally located in the town's shopping and dining district, the office is across the street from the Westfield train station. Photo by Excel Physical Therapy. Read more... 908.543.4005. www.exceltherapy.com 

Farmer's Insurance, Kevin E. London Agency, recently opened at 215 North Ave. W.  Farmer's Insurance offers insurance coverage for home, auto, life, business, condo, pet, boat, renters, mortocycle and recreational vehicles. Their agency offers exceptional service, quality experience, and a commitment to the community. 908.264.8130. 
https://agents.farmers.com/nj/westfield

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Columbia Bank is new in town. What’s not new is their over 90-year commitment to community banking and community service across New Jersey. They believe you will find theirs to be a unique banking experience with enhanced service, total convenience and state-of-the-art banking technology. They are equally proud to be a reliable source for consumer and business loans.

NJ “counts” on their community support, too. Last year alone they contributed over $1,000,000 and provided over 7,500 volunteer service hours to local towns, charities and causes. Why not stop by and speak with Branch Manager, Antonella Minardo. She and her staff are eager to show you the difference a true community bank can make!

251 North Avenue West • Westfield, NJ 07090 • (908) 233-2720 • www.ColumbiaBankOnline.com