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1k Project - a new initiative to help our friends and neighbors through this difficult time

1k Project - a new initiative to help our friends and neighbors through this difficult time


 Dear friends:

I’m writing to let you know about an important new initiative to help our friends and neighbors who are most in need during this COVID-19 crisis. It’s a volunteer collaboration called the 1k Project. Using our personal networks, the 1k Project matches a family severely impacted by the pandemic with a family committed to giving them $1K each month for 3 consecutive months. Every single family and sponsor are verified through a trusted chain of connections tracing back to someone at the $1k Project. The organizers of this innovative new program will prioritize families that have lost all income and have little to no savings to rely on. The Downtown Westfield Corporation (DWC) encourages small business owners that have had to lay off employees and are aware of families that could use a hand for the next few months until employment returns to apply.

Here’s how the program works:

  • Families apply by listing their referrer and entering basic information to help us match them with a committed sponsor via a private GoFundMe page.
  • The 1k Project team documents the “referral chain” back to the 1k Project before sharing their campaign page with a potential sponsor.
  • Once a sponsor confirms the match, they fund the family $1,000 for each of the next 3 months through the private GoFundMe campaign.

If you know of a family in need, or you are interested in becoming a 1k Project sponsor, please visit the 1k Project’s Westfield-specific website at Also, to spread the word, please forward this email to your network and ask applicants to use the above link as the referral so it can track back to the DWC. The 1k Project volunteers pledge to consider all applicants and hope to onboard as many sponsors as they can so they can find a match.

If you have any questions, please don’t hesitate to reach out to me at I hope you will consider nominating a family in need or, if you are so able, to sponsor a family. We are very appreciative!


Bob Zuckerman

Executive Director


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