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Experience Westfield: A Classic Town for Modern Families

Cool Carving, Hot Shopping

Cool Carving, Hot Shopping

Sunday, December 6

12:00 – 3:00

While holiday shopping downtown Westfield's 88 national and independent retailers, experience the artistry of ice sculpting by Jimmy’s Artistic Creations and Bob Johnson of Decorative Flair.

These frozen creations provide inventive seasonal photo opportunities and socially distanced holiday fun for all ages.


North Avenue train station,

South Avenue train station,

Quimby Street.


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Video Corner: Our Local Merchants  

Video Corner: Our Local Merchants  

Have you seen the latest downtown Westfield social media campaign? It features local business owners and employees welcoming you to their shops and restaurants in small videos posted on Facebook, Instagram and Twitter. 

So far the Downtown Westfield Corporation has produced 12 videos for downtown businesses, including Williams-Sonoma, bluemercury, Sole Shoes, Savory Spice, Lucky Brand Jeans, Ono Bowls, The Chocolate Bar, South Moon Under, Casa Di Pizza, The Farmhouse Store, Blende Beauty and Tamar Jewelers. 

Check out the videos on the Downtown Westfield Facebook page:  

What do you think? Who should we feature next?? Send your comments to 

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Shopping Best Bets

Shopping Best Bets

This month our retailers have awesome offerings in art, antiques, gifts & home. 

The Farmhouse Store
It's college acceptance time and graduation will be upon before you know it. The Farmhouse Store carries a beautiful line of collegiate branded embroidered pillows, frosted glasses, and bar/guest towels. They make a great gift for a college graduate or a graduating high school senior. Order now so Farmhouse can have it to you in time for commencement. 221 E. Broad St., 908.654.0444. 

Evalyn Dunn Gallery
New jewelry is still arriving in Evalyn Dunn Gallery. Just arrived: Silver wrap bracelets with colored beads and crystals. Wrap bracelets are the latest thing this season. Stop in to the gallery to see these handcrafted unusual wrap bracelets in their ever growing jewelry department. Other exciting news is that Jacie has been asked to participate in a panel discussion on April 24 led by WCBS Newsradio 880 business reporter Joe Connolly. The panel discussion is sponsored by Union Catholic High School. The theme is "How Successful Businesses Thrive in Today's Competitive Marketplace." Over lunch, three small business owners will participate in this panel discussion. 549 South Ave. W., 908.232.0412. 

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Food and Wine

Food and Wine

Spring is a time for new menus, new flavor and seasonal dishes. Here are a few newsworthy things taking place this month in our downtown eateries and food establishments. 

Limani Seafood Grill
Limani has done it again! They were featured live on Fox 5 TV on Good Day New York, Friday, March 23.  Watch it here! 235 North Ave. W., 908.233.0052.  

Emack & Bolio's - Westfield 
Emack & Bolio's invented the flavored cone in 1980 and have been improving on the concept ever since, making the perfect accessory to their super premium Ice cream. Try their chocolate and "Marsh"mellow covered cones with your choice of Oreos, Rice Krispies, Fruit Loops, Fruity Pebbles and other flavors. Their Master Chocolatier, Michael Murphy, has also been making hand-made chocolates for over 20 years. He makes and dips several dozen varieties of unique funky chocolates which are regularly sold at their shop next to the Rialto Theatre. 258 E. Broad St., 908.228.3967. 

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Grand Openings April 2018

Grand Openings April 2018

YESTERcades, a classic and modern video game arcade for the whole family, is opening very soon at 151 E. Broad St. 

Brassy Buddha Yoga Studio is now open at 407 S. Ave. W. Brassy Buddha Yoga Studio is having a ribbon cutting on April 20 at 11am. 908.230.4047.

Outta Hand Pizza is now open at 311 South Ave. W. They offer pizza, pasta, salads, Italian dishes and more, plus catering and delivery. The owners invite and welcome you to their Grand Opening on April 20 with 20% off your orders during that weekend. In the meanwhile, mention this newsletter with your order to receive 10% off. 908.233.9300.

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Grand Openings March 2018

Grand Openings March 2018

Outta Hand Pizza is now open at 311 South Ave. W. They offer pizza, pasta, salads, Italian dishes and more, and they do catering and deliver. 908.233.9300. 

Coming Soon:

Ambeli Greek Taverna of Cranford is opening a second location in Westfield at 39 Elm St., 908.272.4111. 

Boxwood Coffee Roastery is coming soon to 143 E. Broad St. (in the location formerly Panera). Boxwood Coffee is a family run coffee shop and roaster based in Summit, NJ established in 2014 by husband and wife team Stephen and Erin Bellamy. 

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Valentine's Day Essential Gifts

Valentine's Day Essential Gifts

Look no further than Downtown Westfield for the perfect gift for those important people in your life on Valentine's Day. Here are some of the best places to get the essentials. Show your love for your Valentine and our downtown businesses at the same time!


  • Blue Jasmine Floral Design & Boutique - 23 Elm St., 908.232.2393
  • Flower Art by Design Contempo - 103 Prospect St., 908.301.0300 
  • The Green Room - 605 South Ave. W., 908.518.0400


  • Brummer's Chocolates - 125 E. Broad St., 908.232.1904 
  • The Chocolate Bar -112 Quimby St., 908.389.9000
  • Kilwins - 9 Elm St., 908.264.7476 


  • NosVino - 127 Central Ave., 232.5050
  • The Liquor Basket - 115 Quimby St., 908.232.1900 
  • Trader Joe's - 155 Elm St., 908.301.0910
  • Westfield Wine & Liquors - 276 North Ave. E., 908.232.1133


  • Adler's Jewelers - 219 North Ave. W., 908.233.6900
  • Alex and Ani - 299 E. Broad St., 908.264.8157
  • Bridget's Irish Cottage - 15 E. Broad St.. 908.789.0909
  • The Farmhouse Store - 221 E. Broad St., 908.654.0444
  • The French Martini - 41 Elm St., 917.532.5776 
  • Gordin & Sons Jewelers - 135 E. Broad St., 908.232.0736
  • Juxtapose Gallery - 58 Elm St., 908.232.3278
  • Lord & Taylor - 609 North Ave., 908.233.6600
  • N & C Jewelers - 102 Quimby St., 908.233.3380 
  • Robert Anthony Jewelry - 254 E. Broad St., 908.317.5800 
  • Tamar Jewelry - 55 Elm St., 908.317.0180


  • Lord & Taylor - 609 North Ave., 908.233.6600
  • Victoria's Secret - 233 E. Broad St., 908.518.0859

Gift Certificates: 


  • Bovella's Pastry Shoppe - 101 E. Broad St. 908.232.4149 
  • Carlo's Bakery - 21 E. Broad St., 908.228.5525
  • Tutti Baci Italian Bakery & Deli - 401 South Ave. W., 908.317.9200

Dinner Reservations: 

  • See the Food & Wine section in this issue for ideas, or view a complete list of restaurants.
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Mimi & Hill Grand Opening Events in November and December

Mimi & Hill Grand Opening Events in November and December

Mimi & Hill design studio + shop will be hosting grand opening festivities throughout November & December, beginning on November 2! Don't miss these wonderful events. Downtown Westfield is so happy to welcome this exciting and vibrant new interior design business to downtown Westfield. 227 Elmer St., 908.588.2202.

Thursday, Nov. 2, 7-9pm - Grand Opening.

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Spotlight On: Brummer’s Chocolates, a Westfield Institution

Spotlight On: Brummer’s Chocolates, a Westfield Institution

October 19, 2017, Westfield NJ -- The candy business has been in George Brummer’s family since 1904, for over 100 years. George’s grandfather first established his business in Jersey City. His two sons eventually took over the business, then his grandsons, George and Robert. When the original store closed in 1988, Robert moved to Ohio and George bought the old Martha Lorton Candies in Westfield. He changed its name to Brummer’s, where he continued his family’s candy business to this day. 

George has been working in his current location at 125 E. Broad Street in Westfield since 1988. That’s nearly 30 years!

Brummer’s is an old fashioned candy shop in every sense of the word. The place looks like it did originally, down to the Victorian wallpaper and vintage candy molds.  They manufacture all the chocolates and fudge on premises in the back using old family recipes, and they sell them by the pound. They also carry retro candies such as Mary Janes, buttons, jaw breakers, Pez and more, all in grab-and-go pre-packaged bags from $2.95. Chocolate pops and bars start at $1.99. Kids are welcome, although they request that backpacks and skateboards remain outside due to the narrow aisles and packed shelves.

Brummer’s has a strong business in party favors for weddings, birthday parties, and other special occasions. They also do corporate gifts and can customize logos by embossing on the chocolate or on specially printed boxes.

Let’s show George some Westfield love! Stop in and buy some homemade chocolates. They have some of the best dark chocolate covered sea salt caramels anywhere. Or consider ordering your holiday corporate gifts or next party favors from Brummer’s.

Brummer's Chocolates has also been selected as one of the best Candy Shops in New Jersey by Best of AmericanTowns, a property of AmericanTowns Media! Read more: 

125 E. Broad St., 908.232.1904.


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Grand Openings

Grand Openings

Janus' Closet, a fashion consignment shop featuring authentic designer handbags, clothing, shoes, jewelry, accessories and more is now open at 112 Central Ave. (across from Starbucks). 908.264.7968. 

Energy Healing, offering Reiki and Aromatherapies, is now open above Qdoba at 66 Elm St. 814.244.0695.

DIRT Clean Culture Beauty Shop is now open at 519 South Ave. W. (at the circle). Their Grand Opening festivities will take place Saturday, October 7 at 10am with lite bites and a DJ. They offer manicures, pedicures, eyebrow and eyelash services and more while promoting cleaner, safer beauty in an eco friendly/toxic free shop. 908.588.2128. 

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