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Midday Madness Clue Hunt returns to Westfield

Midday Madness Clue Hunt returns to Westfield

The popular Midday Madness Clue Hunt returns to downtown Westfield on Saturday, May 1, from 1 PM to 4 PM.

Calling all families to participate in a clue hunt that requires the players to use their cunning wit and problem-solving skills to decipher clues that lead them to various locations throughout downtown Westfield! 

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Families and Covid-safe pods will be their own teams. Come up with your team name and show your spirit with a unifying team color or theme. The crazier, the better!

Arrive just before 1 PM at 100 Quimby Street under the tents to begin this fun-filled Clue Hunt throughout downtown Westfield. You will receive a link list of clues. Once you've solved each clue your team must find the location and take a selfie before moving onto the next one. Repeat until the game is complete.

The finish will also be at 100 Elm Street under the tent.  Teams with the best score will be announced on social media and entered into a random drawing for prizes.

The cost to participate is $11 for adults and $7 for kids 12 and under. Register online only prior to the event only. There will be no onsite registration. 

Sat, May 1, 2021

1:00 PM – 4:00 PM EDT

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Your weekend just got better — Chocolate Tour Friday - Sunday, through 3/21

Your weekend just got better — Chocolate Tour Friday - Sunday, through 3/21

Chocolate 🍫 Tour Weekends 

Take a self-directed pay-as-you-go walking tour 

$2 delectable sample-sizes of chocolate concoctions at select Westfield locations

Fridays, Saturdays & Sundays

March 12-14

March 19-21

Registration is not required. Please pay in cash, if possible.


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Glo downtown and ride the glowing, musical seesaws

Glo downtown and ride the glowing, musical seesaws

Glo Downtown — Featuring Impulse — The Westfield Seesaws

Downtown Westfield will be glowing this March with a ‘Glo Downtown’ initiative poised to shed some light and joy in this dark winter.

Look for colorful shop windows and glow-themed specials around town. The highlight of the season is Impulse, an international art installation of fifteen giant, illuminated, sound-producing seesaws that up to four people can ride at one time. The Impulse seesaws are coming to the North Avenue Westfield Train Station from Friday, March 5 through Sunday, March 21, and will be open for public use from 9:00 AM to 9:00 PM, following a 5:30 PM opening ceremony on March 4. 

"...the movement of the seesaws generate animated light and sound waves. But it’s the sounds of laughter that I’m looking forward to the most.”  — Erin Ben-Hayon 

Initially launched in Montréal, and created but Lateral Office and CS Design, the dynamic public art installation has visited Australia, London, Boston, and New York City — among other major stops — and will be arriving in Westfield during a particularly slow time for retailers and restaurants.

Downtown Westfield is betting that people who come to ride the seesaws will stay for Glo Downtown self-directed Chocolate Tour Weekends, Pie in the Sky Pizza Challenge, dining specials & hot shopping deals – available only while the Impulse seesaw installation is open.

"While they’re in town riding the seesaws, we want people to play, shop, and dine and have a blast by supporting our local businesses.”  — Bob Zuckerman

“The ultimate goal of the Impulse seesaw installation is to draw people into town during a traditionally slow time of year while providing families from around the region a fun winter activity,” said Bob Zuckerman, Executive Director of Downtown Westfield Corporation (DWC). “While residents and visitors are in Town riding the seesaws, we want them to play, shop, and dine and enjoy the amazing offerings of our local businesses.” According to Creos, the tour producer, cities that have hosted Impulse have reported business increases in the millions to their local economies. “We are a smaller market, but we are confident that this joyful installation will provide a shot in the arm to downtown Westfield’s economy, too,” explains Zuckerman. 

The Impulse seesaws are part of the Glo Downtown experience throughout March 21, offering a wide variety of seasonal specials from Downtown Westfield’s businesses. These specials will include: 

  • Professional photo sessions on the seesaws with framing packages;
  • The Chocolate Tour each of the three weekends;
  • A Pie in the Sky Pizza Challenge on March 13 and 14; and 
  • Exciting Glo Downtown retail deals, in addition to Glo Downtown dining specials and cocktails in select restaurants.

Details on each of these specials, with others to be announced, will be accessible through and on Downtown Westfield social media. 

“We know that this antidote for seasonal blues will enable everyone to have a good time and our businesses to generate much-needed revenue,” said Councilwoman Dawn Mackey.  

The idea to bring a large-scale lighted art installation to Westfield was the brainchild of Erin Ben-Hayon, Chairperson of Downtown Westfield’s Promotion Committee and local realtor with David Realty Group. Councilwoman Mackey immediately saw the merit and — working with Bob Zuckerman and the team at the Downtown Westfield Corporation, as well as the Westfield Public Art Commission — they set out to bring the project to fruition. 

“The seesaws bring a carefree feeling of playfulness in what has been a heavy year,” said Ben-Hayon. “During these short winter days, the Westfield Train Station will be transformed into an outdoor playground of LED lights and sounds. But it’s the sounds of laughter that I’m looking forward to the most.”  

The seesaws are made of polycarbonate, not the icy metal of your childhood teeter-totter, and are set on thick foam mats. Adults and kids of all ages are invited to play for free in 10-minute increments and to enjoy shopping, dining, and downtown Westfield activities. Visitors are reminded to wear masks and maintain social distancing when visiting the seesaws, and sanitizing wipes will be provided. 

The costs of the Impulse seesaws are fully funded by grants and sponsorships, namely by Main Street New Jersey, Columbia Bank (, and Wonder* (, a brand new home dining experience in Westfield where dishes from the country’s best restaurants are prepared right outside your home. Harmony Design Group, Landscape Architecture & Construction (, has been a valued partner sponsoring the setup of the Glo Downtown installation. 

Impulse is owned and managed by Quartier des Spectacles Partnership. 

Creation and execution: Lateral Office and CS Design; Structural design: EGP Group; Sound design: Mitchell Akiyama; Mechanical design and fabrication: Generique Design; Electronic design and fabrication: Robocut; Production: Quartier des Spectacles Partnership, Montreal, Canada. Photo credits: Impulse, a creation by Lateral Office and CS Design,

Quartier des Spectacles, Montréal. (Photo: Ulysse Lemerise / OSA ) Note: Photos were taken pre-pandemic.



*For more information about Wonder, a sponsor of Glo Downtown, scan this QR code with your phone camera. 

Photo credits: Impulse, a creation by Lateral Office and CS Design,

Quartier des Spectacles, Montréal. (Photo: Ulysse

Lemerise / OSA ) Note: photos taken pre-pandemic.

 The Impulse seesaw art exhibition has traveled the world. From their inception in Montreal, to London, Brisbane, Australia, and throughout major cities in the US, like Scottsdale, Detroit and Boston MA. See the Harvard experience with the Impulse seesaws in this video.  



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